Tips For Writing Truth Essay Topics

Tips For Writing Truth Essay TopicsTruth essays and articles are among the most common online submissions to have. They are known to be one of the popular ways for aspiring writers to start off their careers. If you are looking for a way to improve your skills and writing skills, you might want to try the truth essay. This essay will help you hone your writing skills and make you a better writer.However, there are some things that you need to consider when planning a truth essay. It is important to make sure that the topic of the essay is suitable for your level of writing. And if you do not know the subject matter and content of the essay, you can look for information about it by doing research. Otherwise, you can contact experts in the field and they can guide you in writing the essay.The truth essay topics may include anything from politics, religion, current events, news, articles, fiction and much more. Whatever topic you choose, you can use your creativity in making the topic i nteresting and informative. This will help you get a better position on the rankings of the competition. And in case you get a higher position, you can expect more recognition.Writing a truth essay online submission is not as easy as many people think. There are a lot of readers who look for these online submission and they cannot afford to read much, and if they do, they find the article boring. In such situations, they just move on to the next article or just skip the whole idea. It is important to use a number of methods to write an interesting and informative article. Otherwise, the reader may not pay attention to your essay, which would defeat the purpose of writing the essay.One method of writing an article is by using headers that contain the heading of the article. You should follow a pattern and the first paragraph of the article should contain the heading, then the next paragraph should contain the subheading and finally the end of the article should contain the body of th e article. The body should contain the title of the article and include keywords in it. It is also important to write in a catchy manner so that the reader will read more and keep on reading the article.The text should also contain the correct keyword phrase to target the reader to the article. The best keyword phrase should be very interesting and important for the reader to find it. The purpose of the article is to provide information and insight to the reader, so it is very important to make sure that the keywords match the topic.An interesting and accurate and good keyword phrase will also increase the number of readers. The more readers you get, the more visibility you will get. This will help you in getting more work and it will also help you earn more money. So, use the keywords wisely in your article and make sure that the keywords match the topic.

Business Consequences of Natural Disasters

How to Build the Best Editorial Style Guide in 10 Steps (Template)

How to Build the Best Editorial Style Guide in 10 Steps (Template) As a marketer, creating content that converts readers into customers is key to a successful content strategy. However, if your team has multiple writers, it can be tough to enforce content consistency and  brand standards. This is especially true for team members who have to write content, but arent writers by trade. So, how do you maintain a consistent voice across all the content your company creates? The answer starts with a strong editorial style guide.   Theyre the holy grail of writers guidelines, making it easy for everyone to understand your organizations voice, style, and tone. They also answer questions around formatting, appropriate usage of branded terms, and more. When every writer on your team is equipped with one, theyll be prepared to execute content that better reinforces your brand. In this post, youll learn everything you need to know about creating one that work. Table of Contents: Free Template Definition Examples Why Should Marketers Use Style Guides? Step 1. Start With the AP Style Guide Step 2. Create Guidelines For Voice, Tense, and Point of View Step 3. Translate Jargon Into Customer-Friendly Language Step 4. Explain Best Practices for Different Formats and Content Types Step 5. Identify How Branded Terms Must Be Spelled and Formatted Step 6. Define Your Brand Voice and Tone Step 7. Establish Standards of Performance Step 8. Establish Formatting Guidelines Step 9. Set Photo Guidelines Step 10. Define Guidelines for Visual Design Elements What Is ?: is the best editorial calendar platform to keep content marketing teams organized. Curious how we can help your team plan, publish, and measure content more effectively? Start here. Download Your Style Guide Template One reason companies dont bother creating style guides is because they take time. Eliminate that excuse with this free template. Download it now, then use this post to learn how to complete each section. By the time youre done, youll have a complete copy you can share with your organization.This Is How To Create A Style Guide Your Team Will Actually Use (+Free Template) What is a Content Style Guide, Anyway? For the purposes of this post, here's the definition we'll work with: A content style guide is a  document  that outlines the expectations and brand standards that every piece of content needs to meet. This should describe everything from grammar and spelling to design elements, like proper header use and logo placement. What Does a Style Guide Look Like? If you’re looking for even more information on how to build your style guide, check out the following 15 examples. MailChimp University of North Carolina Spotify Urban Outfitters Buzzfeed Drupal National Geographic Envatotuts+ Epic Content Marketing A List Apart Mozilla Google Developers GitHub Open Table FrontifyWhy Are Style Guides Important For Marketers? Style guides aren’t just for designers. They can help all content creators achieve the following: Understanding your standards of performance. What should every piece you publish include? Keep content consistent. This includes proper usage of branded terms, text formatting, and more. Learn how to write with your brand's voice. Your company should sound like your company, no matter who is writing the content. Above all, they help editors and managers save time reworking writer's content by setting clear expectations up front. Step 1. Consider Following AP Style If you ever took a journalism class, you're probably familiar with AP style. But, did you know there are other style books you can follow, too? Brands, like publishers, often base portions of their style guides on AP style. Consider ordering a copy for your office. Template Action Item: If you choose to use AP Style, drop links to external resources on AP style. Here's one from Purdue OWL, and another from Lake Sumter State College. Step 2. Establish Guidelines for Tense, Voice, and Point of View Even the best writers can use reminders on basic aspects of writing well. For team members who aren't writers by trade, including some general tips can help them avoid mistakes, too. General best practices should center around three writing elements: Tense: Should content be written in past, present, or future tense? Voice: While most writing should be in active voice, is passive voice acceptable for your brand in certain circumstances? Point of View: Should writers use first, second, or third-person perspective when writing as your company? Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% Understanding When to Use Active Voice  vs. Passive Voice Most content should be written in active voice. However, there are times when passive voice may be preferable. In order to use the correct voice, though, it's important to understand the difference between active and passive voice. (For clarification, this isn't referring to brand voice. That will be touched on later.) Active Voice:  When using active voice, the sentence's subject performs an action. Ex: makes great software. Passive Voice:  When using passive voice, an action is applied retroactively to the subject. Ex: The great software is made by . In the active voice example,  the subject comes first, followed by a verb. This differs from the passive voice example, where  the action comes first, followed by the subject.   Hear the difference? Active voices sounds much more fluid, while passive voice sounds formal. Past vs. Present vs. Future Tense Tenses tell readers when something will occur, or when it happened in the past. There are three tenses, each with four tense subcategories. Present Tense Present tense is an unchanging, repeated, or reoccurring action that exists right now. Present Tense Subcategories: Simple Present: The preferred use of present tense. It uses the least amount of words of all of the other forms, and is best for crafting clear and concise messaging. Present Progressive:  Indicates an action is ongoing that happens at the same time someone writes the statement. Present Perfect: An action that happens at an indefinite time in the past or begins in the past and continues to the present. Present Perfect Progressive: An action that begins in the past, continues to the present and may continue into the future. Past Tense Past tense expresses an action that starts and ends at a previous point in time. Past Tense Subcategories: Simple Past:   This is the preferred use of past tense. Like simple present tense, it is the least wordy of all the past tense sub-categories and is preferred because of its ability to be clear and concise. Past Progressive: An ongoing action that happens in the past at the same time as another action. Past Perfect: An action that happens in the past before another past action. Past Perfect Progressive: An action that begins in the past and ends before another action occurs. Future Tense Future tense expresses an action that occurs in the future. It is recommended that writers avoid writing in this style when they create content for potential customers. Future Tense Subcategories: Simple Future: As with the other two tenses, simple future is the preferred use of the tense as it is the least wordy and can be the most concise. Future Progressive: Indicates an ongoing action that happens in the future. Future Perfect: An action that happens in the future before another future action. Future Perfect Progressive: A future ongoing action that begins in the future before another future action. Point of View Point of view refers to the perspective the author assumes when writing. The Three Points of View: First Person: The speaker refers to themselves/itself. Ex: I get organized with . Second Person: The speaker addresses the reader directly. Ex: You can get organized with . Third Person/em: The speaker refers to a person, place, thing, or idea. Ex: helps marketers get organized. Template Action Item: Under the General Writing Best Practices header record the following information: Decide whether you will write in active or passive voice.  Explain when (or if) using active or passive voice is acceptable in your content. Teach writers how to choose between tenses. Show examples of different tenses and when to use each one. Choose a POV. Choose your POV and explain why content should be written in that POV. Include example text.Step 3. Translate Jargon Into Customer-Friendly Language Next, your style guide should explain how to translate jargon into conversational language customers will understand. Every company and industry uses some type of jargon. This could include acronyms, shorthand that refers to products, or terms you use internally (that most people wouldn't understand out of context). List common pieces of jargon and internal language, and offer better alternatives to use in content and copy instead. For example, a hybrid car manufacturer might use the term, "advanced technology-partial zero emission vehicle". What a mouthful, right? A car shopper might better understand "hybrid car" or "natural gas engine." Template Action Item:  Underneath The Internal Jargon Translations header: Record each piece of jargon that comes up in your customer-facing content on the left-hand side of the chart. Record the customer friendly translation of said jargon on the right-hand side of the chart. Add rows based on the number of terms that your writers will frequently come across. Step 4. Explain Writing Best Practices for Different Formats and Content Types The next piece of your style guide revolves around choosing and outlining expectations for the types of content your marketing team will create. There are many different types of content that you can choose to create. Some common content types include: Blog Posts Case Studies Infographics Podcasts Video Scripts Social Posts Website Content Email Now, you may have different style standards for different types of content. For example, social media posts would likely follow different best practices than video scripts. Take a look at MailChimp's style guide. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. Include each type of content your team creates. Step 5. Identify How Branded Terms Must Be Spelled and Formatted Another section of your style guide should identify brand names, trademarks, and so forth that must be spelled a specific way every single time it is mentioned. Sometimes, this may have legal ramifications, like when you're using trademarked terms. Take a look at this example from Microsoft.com: Note that both Intel and Core feature different legal trademark symbols. Failure to get these right could result in a letter from Intel's lawyers. Here's another example from the same page: Note that PixelSense is written not only with a trademark symbol, but with a capital S. This is likely a branding consideration the company wants to keep consistent. If you have any branded terms that need to be spelled or formatted a certain way, whether for legal or stylistic reasons, document them in your style guide. Template Action Item: Under the Brand Terminology header, record each branded term your content uses in the chart in your template. If your company has a large number of products, consider including only those that writers will need to reference most often. Step 6. Define Your Brand Voice and Tone The next part of your style guide should explain the voice, tone, and style that your branded content should take. What is Brand Voice? Brand voice is the purposeful and consistent personification, or characterization of a brand often expressed through words, tone, and culture. As a marketer, it’s important to bring across this voice at all times, whether that be through content or any other media form. You may already have your brand voice figure out, but if you don’t try a brainstorming session with the following framework: We are [insert desired perception], but we are not [insert antonym of desired perception]. For example, if we were doing a brand voice session for a major software company, it might look something like: We are professional but not stuffy. We are smart but not arrogant. We are technology savvy but not inaccessible. Repeat this process 15 to 20 times. Then, choose four or five pairings that best fit your brand voice, and record them in your template.

Robert Bolts play A Man for All Seasons Essay Example | Topics and Well Written Essays - 500 words

Robert Bolts play A Man for All Seasons - Essay Example Observing Henry VIII we see that he is the King of England who has only a minor role in Bolt’s play. King Henry VIII was More’s friend, but he was strict in his desire to demand his friend’s head when he refused to go along with his royal marriage. Thus, the conflict between English monarchs throne and the Holy See, which arose in 1529, sucked More in itself as a funnel, and drowned him in it. Comparing two characters we can mention that More and King Henry VIII are very different people by their nature. Thomas More is presented as a completely enlightened, erudite person, with excellent oratory skills and, equally importantly, firm principles and beliefs; while King Henry VIII is described as a purposeful, eccentric tyrant, a person in whose charisma something rotten and very dangerous lies in contrast to More. Referring to the Republic and the Nichomachean Ethics in comparing and contrasting two characters we can mention that Thomas More and Henry VIII have different positions towards social justice and attitudes towards what a happy life consists in. Discussing Thomas More’s position in the play we see that More hurriedly resigned and honorably interrupted all relationships with friends.

Homework Essay Example | Topics and Well Written Essays - 250 words - 30

Homework - Essay Example The incident that included not seeing birds when they were there all along stems from the inability to completely focus that could have helped in watching the organisms in the tree. The being analyzed work is discussing a reality that humans tend to see what they cardinally expect to see and therefore, they do that anyway. In a mental hospital a man was seeing eight fingers instead for four because he is willing to do that. However, the perception of the humans do not change the reality but does so with one’s life as individuals are significantly noticed to base their decisions in life on their judgments which are dependent on their perception. In this way, humans create their own reality and very few of them are able to know what actually lies out there. The actual knowledge can be gathered with the help of following logic and realistic thinking and have you ever used them in order to find out the reality of the

Milnacipran Hydrochloride (MIL) Uses in Medicine

Milnacipran Hydrochloride (MIL) Uses in Medicine Milnacipran hydrochloride (MIL) is a selective serotonin and norepinephrine reuptake inhibitor. It was originally developed and manufactured by Pierre Fabre Medicament in France, and was approved in that country as an antidepressant in 1997 [1]. It has since been approved for this indication in multiple countries and currently marketed for this indication in over 45 countries worldwide including several European countries. Cypress Bioscience bought the exclusive rights for approval and marketing of the drug for fibromyalgia purpose in the United States and Canada in 2003 from the manufacturer Pierre Fabre Laboratories [2-3]. In January 2009 the U.S. Food and Drug Administration (FDA) approved MIL only for the treatment of fibromyalgia, making it the third medication approved for this purpose in the United States [4]. Some of the drug information and properties are listed below: 2.1 Physical and chemical properties Chemical name : MIL is chemically designated as (1R,2S)-rel-2(Amino-methyl)-N,N-diethyl-1-phenyl-cyclopropanecarboxamide hydrochloride and its structure is shown in Figure 2.1. Synonyms : F-2207; Ixel; Toledomin; Dalcipran; Milnacipran Hydrochloride. Empirical formula : C15H22N2O. HCl Molecular weight : 282.8 CAS No. : 101152-94-7 Melting point: 179Â °C Physical description : MIL is a white to off-white, odourless, crystalline powder. Dissociation constant (pKa) : 9.65 Permeability coefficient (Log P) : 1.42 Solubility : It is freely soluble in aqueous buffers over the entire physiological pH range. It is freely soluble in water, methanol, ethanol, chloroform, and methylene chloride and sparingly soluble in diethyl ether [5-6]. BCS class : Class I, highly soluble and highly permeable drug. 2.2 Pharmacological properties Mechanism of Action Milnacipran blocks 5-HT and norepinephrine (NE) reuptake into the neuron, thereby increasing 5-HT and NE extracellular concentrations. This activates 5-HT and NE auto and heteroreceptors culminating in a decreasing 5-HT and NE neuronal firing rates, synthesis, and release. On Chronic use MIL continues to block 5-HT and NE transporters without desensitization, but 5-HT and NE auto- and heteroreceptors are desensitized and thus, down regulated. Firing rates of 5-HT and NE return to normal, and the amount of 5-HT and NE released per nerve impulse is increased [7]. MIL has no significant affinity for ÃŽ ±- and ÃŽ ²-adrenergic, muscarinic (M1-5), histamine (H1-4), dopamine (D1-5), opiate, benzodiazepine, or ÃŽ ³-aminobutyric acid (GABA) receptors. MIL has no significant affinity for Ca2+, K+, Na+ and Cl– channels and does not inhibit the activity of human monoamine oxidases (MAO-A and MAO-B) or acetylcholinesterase [8-9]. One of the main differences between the various antidepressants and MIL is its equal preference and activity on the uptake of NE and 5-HT. The exact mechanism of the central pain inhibitory action and effectiveness in fibromyalgia symptom are unknown in Humans [10-11]. 2.3 Therapeutic Indications Treatment of depression Major Depression, also known as major depressive disorder or unipolar depression, is a highly debilitating disorder that has been estimated to affect up to 21% of the world population [12]. It is a CNS disorder characterised by a combination of symptoms that interfere with a persons ability to work, sleep, study, eat, and enjoy pleasurable activities [7,12]. Despite the advances in the treatment of depression with selective serotonin reuptake inhibitors (SSRIs) and serotonin and norepinephrine reuptake inhibitors (SNRIs), there continue to be many unmet clinical needs with respect to both efficacy and side effects. These needs range from efficacy in treatment resistant patients, to improved onset, to reductions in side effects such as emesis or sexual dysfunction. To address these needs, there are numerous combination therapies and novel targets that have been identified that may demonstrate improvements in one or more areas [12]. Management of Fibromyalgia Fibromyalgia (FM) is a complex syndrome characterized by chronic musculoskeletal pain which is often accompanied by multiple other symptoms, including fatigue, sleep disturbances, decreased physical functioning, and dyscognition. Due to these multiple symptoms, as well as high rates of comorbidity with other related disorders, patients with FM have a reduced quality of life. The reduced serotonin and norepinephrine levels observed in patients with FM suggest that medications which increase the levels of these neurotransmitters, such as serotonin and norepinephrine reuptake inhibitors (SNRIs), may have clinically beneficial effects in FM and other chronic pain conditions. MIL is an SNRI that has been approved for the management of FM [8, 13]. MIL was viewed as a wonderful new weapon in the fight against both depression and pain. Treatment of Lupus Recent studies proved that MIL is also useful against lupus. Lupus is a chronic autoimmune disease in which the immune system turns against the body and harms healthy cells and tissues. It is a rheumatic disease which can affect many parts of the body including the joints, skin, kidneys, lungs, heart or brain. Some of the most common symptoms include extreme fatigue, painful or swollen joints, unexplained fever, skin rashes, and kidney problems. Scientific evidence indicates that lupus is caused by a combination of genetic and environmental factors. Lupus is characterized by periods of increased or intensified disease activity, called flares [14-15]. Tolerability and side effects MILhas demonstrated numerous adverse reactions in human clinical trials with tolerability decreasing with an increasing dose. In the placebo controlled trials in patients with fibromyalgia, the most frequent spontaneously reported adverse events were as follows: nausea, palpitations, headache, constipation, increased heart rate and hyperhidrosis, vomiting, and dizziness [16]. Discontinuation due to adverse reactions was generally more common among patients treated with 200 mg/day compared to 100 mg/day. The adverse effects can originate from the fluctuation in the plasma drug concentrations of an active substance following administration and subsequent metabolism and/or elimination from the body. Most of the reported adverse events were reduced or disappeared with the discontinuation of treatment [17]. 2.4 Pharmacokinetics The pharmacokinetic profile of MIL is as summarized in Table 2.1 [1,5]. Absorption MIL is well-absorbed after oral administration. Absolute bioavailability is about 85-90 %. It is not affected by food intake. The peak plasma concentration is about 120 ng/ml achieved in 2 hours after a single 50 mg dose. Inter-subject variability is low. Plasma concentrations are linearly proportional with dose over the range of single acute doses of 25 to 200 mg as shown in Table 2.2 [1,2]. Distribution Protein binding is low (13%) and not saturable. The volume of distribution of MIL is about 5 litre/kg with a total clearance of about 40 litre/hour. Renal and non-renal clearances are equivalent [1]. Metabolism MIL is metabolized mainly by conjugation (Glucoronisation). Active metabolites have been found at very low levels without clinical relevance. Cytochrome P450 2D6 is involved in the metabolism of many psychotropic drugs and its inhibition is frequently a cause of drug-drug interactions. This enzyme has no impact on the metabolism of MIL and no oxidative metabolites of MIL have been detected in humans [1-3]. The pharmacokinetics of MIL are not modified in subjects who are deficient in the CYP2D6 isoenzyme (slow sparteine-like metabolisers). Furthermore, MIL does not interfere in-vivo with other isoenzymes of cytochrome P450 [1, 18]. Elimination Plasma elimination half-life is about 8 hours. Elimination occurs mainly via the kidney with tubular secretion of the product in unchanged form. After repeated doses, MIL is totally eliminated in 2 to 3 days after termination of therapy. The liver and kidneys are both involved in the elimination of MIL as illustrated by renal and non-renal clearances with values of 23.8 Â ± 7.3 and 16.4 Â ± 3.1 l/h, respectively. This balance between renal and non-renal clearances may be an advantage in patients presenting with moderate renal insufficiency [3,5]. 2.5 Dosage and administration The recommended dose titration schedule for MIL is 12.5 mg once on Day 1, then 12.5 mg twice a day on Days 2-3, and then 25 mg twice a day on Days 4-7, and then 50 mg twice a day after Day 7. Recommended maintenance dose is 50 mg twice daily. In clinical trials, MIL was evaluated with a dose titration schedule. The daily dose may be increased to 200 mg (or 100 mg twice a day) based on individual response. Dosing should be adjusted in patients with severe renal impairment (CrCl 2.6 Marketed formulations There are various brands of MIL are available with dose of 12.5 mg, 25 mg, 50 mg and 100 mg immediate release tablets or capsules as shown in Table 2.3 [19-21].

Middle Eastern airline Emirates has appointed Chemistry

Middle Eastern airline Emirates has appointed Chemistry Communications to handle its direct marketing account. The agency replaces DDA and is tasked with developing customer management strategies, as well as other direct activities. Emirates has appointed VCCP and sales promotion agency Gasoline to its roster to work on as-yet unspecified projects. The appointment follows the Dubai airline’s decision to hire Grey London to create a global advertising campaign for its business-class service. Emirates will offer daily non-stop flights between Los Angeles and Dubai on September 1.The new flight runs a distance of 8,339 miles, taking 16 hours and 35 minutes from Dubai to California; the duration of the return flight will be slightly shorter at just under 16 hours.Emirates currently flies twice daily to New York and once daily to Houston.  Emirates is to promote its new Dubai-Sao Paulo service through a digital campaign that will include the longest ad ever.  The advert will al so air on cable TV, allowing it to be recognised as the longest ever by Guinness World Records. Emirates has ended its management contract with Sri Lankan Airlines, fuelling speculation that it may sell its 43.6% stake in the Dubai-based carrier.Emirates has valued its share at $150 million, with Mr Clark saying its purchase would be one â€Å"hell of an opportunity† for a regional carrier  The Emirates Group has posted a 23.5% rise in group net profits to  £500 million backed by a record  £424 million profit at its airline. The government-owned airline added 3 million passengers over the financial year ending 31 March, 2007.  During the 2006-07 financial year Emirates added 12 new Boeing 777-300ER aircraft and launched new services to Nagoya, Tunis, Bangalore and Beijing, while increasing frequency to existing destinations like Dusseldorf and ZurichEmirates Airline, the government-owned Dubai carrier, has reported a 29% increase in year-on-year net profit to AED1.2 b illion ( £171.6 million) for the fiscal first half ended 30 September 2006.  Passenger revenue rose 31% for the period, with the number of passengers increasing 20% to 8.39 million.  Emirates announced that it has launched service to 10 cities since January 2006, with its total network now standing at 87 destinations.Almost four months after its initial announcement that the new A380 superjumbo would suffer launch delays in June 2006, after which point several further postponements have been tabled, Airbus parent company EADS has issued a â‚ ¬4.8 billion profit warning, more than double that mooted when the first problems occurred. The figure works against EADS’ â€Å"baseline plan† for the period between 2006 and 2010, and will be recorded as a shortfall in operating profits.Separately, the A380’s biggest advance order customer, Emirates, which has requested 45 of the total 159 ordered aircraft, has said that as a result of the latest delays, which put the A380’s release at no earlier than August 2008, it is â€Å"reviewing its options.†On 25th October 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now, our goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for our commitment to the highest standards of quality in every aspect of our business.Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only do we support that policy, but we see it as vital to maintaining our identity and our competitiveness. After making its initial start-up investment, the Govern ment of Dubai  saw fit to treat Emirates as a wholly independent business entity, and today we are thriving because of it. Our growth has never been lower than 20 per cent annually, and the airline has recorded an annual profit in every year since its third in operation.Continuing our explosive growth while continually striving to provide the best service in the industry is the secret of Emirates’ success. The Emirates Group announced record net profits of Dhs  3.5 billion (US$  942 million) for the financial year ended 31st March 2007. The 28.8 per cent increase in profits versus the previous year speaks  of a  promising future of an airline we feel is greater than the sum of its many parts, which now include: ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An award winning international cargo division ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A full-fledged destination management and leisure division ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An international ground-handler ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An airline IT developer.With a fleet of 113 aircraft, we currently fly to  over 100 destinations in  62 countries around the world, and our network is expanding constantly. Nearly  800 Emirates flights depart Dubai each week on their way to destinations on  six continents. In fact, Emirates' flights  account for nearly 40  per cent of all flight movements in and out of Dubai International Airport, and our aim is to increase this market-share to 70 per cent by 2010 without compromising our reputation for quality.  Toward this end, Emirates has made numerous significant announcements regarding the future of its already state-of-the-art fleet.In 2001, Emirates demonstrated its confidence in the industry’s future growth by announcing the largest order in aviation history, valued at US$15 billion. A staggering 58 new aircraft, a mix of Airbus and Boeing, were to join the rapidly expanding fleet.  In 2005, Emirates announced the largest-ever or der for the Boeing 777 family of aircraft – 42 in all – in a deal worth Dhs 35.7 billion (US$ 9.7 billion).At the 2006 Farnborough Air Show, Emirates signed a Heads of Agreement for 10 of Boeing’s new 747-8F aircraft, to be powered by General Electric’s GEnx jet engines, in a deal worth US$ 3.3 billion.  At the Dubai Airshow in November 2007, Emirates announced a historic civil aviation aircraft order when it signed contracts for a 120 Airbus A350s, 11 A380s, and 12 Boeing 777-300ERs, worth an estimated US$34.9 billion in list prices. The agreement with Airbus comprises firm orders for 50 A350-900s and 20 A350-1000s, plus 50 options for the A350-900s. The first A350 will be delivered to Emirates in 2014.Emirates also firmed up orders on the eight A380s for which it had signed letters of intent earlier this year, and placed firm orders for an additional three of the double-decker aircraft, bringing its total firm order for the A380s to 58.References:http s://www.emirates.com/uk/english/about/history.aspx [Cited 14 March2008]http://academic.mintel.com/sinatra/oxygen_academic/†¦Ã¢â‚¬ ¦..[Cited 14 March2008]https://www.emirates.com/ua/russian/ [Cited 14 March2008] Stephen J. Porth (2003) Strategic Management: A cross- Functional Approach. Second edition Hamel, G. (2002). Leading the revolution: How to thrive in a turbulent time by making innovation a way of life